MUD MATRIX Store / RENESA Architecture Design Interiors Studio

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Text description provided by the architects. Mud Matrix, in its essence, is born from an acute devotion to pure materiality and craft honed over countless decades in the Indian subcontinent. Situated in the teeming hub of Ranjit Avenue of Amritsar, Punjab, the store is set against the backdrop of a city that celebrates India’s heritage of lore and art. Imagined for a family hailing from a multi-generational background in the realm of fabric and textile, this store is a modern embodiment of their long-preserved legacy. The venue houses a gamut of contemporary and ethnic Indian wear, strengthening the cause of the Make in India initiative. By extension, The space indulges in a quiet retelling of tradition in the voice of gritty, indigenous materials and design techniques.